TAG Heuer Formula 1

Racing Through Time

In 2022, to celebrate the launch of the special edition TAG Heuer Formula One watch, a premium industrial space in Melbourne was transformed to create an activation that transported you to a fast paced environment.

To embody the two brands, the ‘vortex room’ was covered with LED screens and mirrors, creating an energetic and exciting journey. We also installed audio solutions, rigging, power and atmospherics to bring the vision to life.