BYD Expo 2023
Energy Awaken
A custom led screen for the BYD Expo at Qudos Bank Arena. Collaborating with Zu Creative and Chopt Studios, the team created this unique activation build to celebrate the launch of the BYD Atto 3.
Our team at Jay Productions, used eighty 0.5m x 0.5m panels and twenty-four 1m x 0.5m panels to create this eccentric masterpiece. The piece reflected BYD’s brand identity: high-tech and innovative.